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Contagious Special Reports / |
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Contagious Special Reports provide in-depth analysis of the latest trends, technologies and innovations affecting today's marketing landscape. Latest reports include Mobile Marketing, Branded Entertainment and Social Media Metrics. |
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Each report is approximately 60 pages long and is packed with expert opinion, historical overviews, creative case studies, insights and statistics. The reports are delivered as secure single-use PDCs.
Please contact us for multiple discount rates. |
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page: 1 / 2 / |
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| Goodvertising / |
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| No longer about political bandwagons, the need to be responsible - towards customers and employees, local communities and the planet itself - is now key to business success. |
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| Branded Utility / |
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| Branded Utility is about providing services rather than messages. As brands seek to build deeper, more engaging relationships with people, the new mantra is 'be useful'. |
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| Social Media / Methods & Metrics / |
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| The growth of social media is transforming the marketing landscape. This report provides a much needed 'how-to' on planning and measuring brand activity in this space. |
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| Branded Entertainment / |
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| To cut through, advertising now has to be entertaining. This report explores some of the best BE initiatives from around the world, across multiple media platforms. |
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| Mobile Marketing 2008 / |
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| The latest developments in mobile and their impact on the global marketing industry, including the growth of location-based services, m-commerce and QR codes. |
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| Gaming / |
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| Brands in games / Our advice: innovate, respect the environment and provide experiences, not messages. |
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