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Goodvertising / |
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People and organisations are reordering their priorities and causing global change across a range of interconnected spaces from honesty and fair employment to communal, social and environmental responsibility. The marketing community is helping drive this ethical movement and Goodvertising is an umbrella term that Contagious is using for the role advertisers are playing in the return of ethical marketing and business practice.
This report provides an in-depth exploration of the trend, examines the quantitative drivers, explains some of the contemporary strategic responses, showcases some of the most exciting initiatives, outlines the key pillars of the new model and presents some challenges to the advertising community. |
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page: 1 / 2 / |
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| Brand Communities / |
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| The path to community engagement is strewn with tough decisions, and as many failures as there are success stories. This report is packed with case studies, tips and insight to help show the way. |
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| Entertainment Marketing / |
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| With more platforms, more hobbies, more means of communication, and much more content, the most successful entertainment marketing is that which embraces fluidity. Find out how in this special report... |
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| Mobile Apps / |
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| One billion downloads from Apple's App Store in just nine months... This report explores mobile apps in depth, how they are changing our relationship with our mobiles and how to make the most of them to grow your brand. |
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| Goodvertising / |
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| No longer about political bandwagons, the need to be responsible - towards customers and employees, local communities and the planet itself - is now key to business success. |
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| Branded Utility / |
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| Branded Utility is about providing services rather than messages. As brands seek to build deeper, more engaging relationships with people, the new mantra is 'be useful'. |
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| Social Media / Methods & Metrics / |
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| The growth of social media is transforming the marketing landscape. This report provides a much needed 'how-to' on planning and measuring brand activity in this space. |
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