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Branded Utility / |
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Branded utility is part of a redefinition of advertising. It is about the move away from interruptive 'push' models towards more meaningful ways of connecting. As people become immune to ad clutter or tune out the noise, brands have to work harder than ever for their time and attention. Branded utility offers one way for advertisers to earn a place at the centre of people's lives.
This special report looks at BU activity across the spectrum, including real world case studies, as well as the union of offline and online products and the phenomenal growth of widgets. It highlights the brands that are leading the way, alliances being forged and agencies that are making it their mantra. It guides you through the potential and the pitfalls of this new approach to marketing. |
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page: 1 / 2 / |
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| Brand Communities / |
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| The path to community engagement is strewn with tough decisions, and as many failures as there are success stories. This report is packed with case studies, tips and insight to help show the way. |
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| Entertainment Marketing / |
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| With more platforms, more hobbies, more means of communication, and much more content, the most successful entertainment marketing is that which embraces fluidity. Find out how in this special report... |
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| Mobile Apps / |
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| One billion downloads from Apple's App Store in just nine months... This report explores mobile apps in depth, how they are changing our relationship with our mobiles and how to make the most of them to grow your brand. |
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| Goodvertising / |
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| No longer about political bandwagons, the need to be responsible - towards customers and employees, local communities and the planet itself - is now key to business success. |
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| Branded Utility / |
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| Branded Utility is about providing services rather than messages. As brands seek to build deeper, more engaging relationships with people, the new mantra is 'be useful'. |
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| Social Media / Methods & Metrics / |
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| The growth of social media is transforming the marketing landscape. This report provides a much needed 'how-to' on planning and measuring brand activity in this space. |
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