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Social Media / Methods & Metrics / |
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The constantly evolving Social Media space is producing new ways for audiences and brands to engage. Packed with case studies, this report gives an overview of how audience needs are impacted by social media; evaluates new measurement tools and provides practical tips and insights for brands venturing into this unpredictable terrain. Authored by social media agency Ryan*MacMillan in collaboration with Contagious, and with contributions from planning and measurement specialists including Mark Palmer, Flemming Madsen, Justin Kirby, Alex Burmaster and Graham Hansell. |
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page: 1 / 2 / |
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| Brand Communities / |
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| The path to community engagement is strewn with tough decisions, and as many failures as there are success stories. This report is packed with case studies, tips and insight to help show the way. |
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| Entertainment Marketing / |
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| With more platforms, more hobbies, more means of communication, and much more content, the most successful entertainment marketing is that which embraces fluidity. Find out how in this special report... |
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| Mobile Apps / |
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| One billion downloads from Apple's App Store in just nine months... This report explores mobile apps in depth, how they are changing our relationship with our mobiles and how to make the most of them to grow your brand. |
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| Goodvertising / |
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| No longer about political bandwagons, the need to be responsible - towards customers and employees, local communities and the planet itself - is now key to business success. |
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| Branded Utility / |
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| Branded Utility is about providing services rather than messages. As brands seek to build deeper, more engaging relationships with people, the new mantra is 'be useful'. |
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| Social Media / Methods & Metrics / |
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| The growth of social media is transforming the marketing landscape. This report provides a much needed 'how-to' on planning and measuring brand activity in this space. |
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